Presidential Communications Office’s (PCO) Undersecretary Emerald Ridao was recognized as among the Filipino women leading the Philippines’ digital transformation along with other successful female leaders from the country’s growing digital sphere.
GoDigital Pilipinas, an organization advocating faster and more efficient Philippine digitalization, celebrates International Women’s Month by recognizing female tech trailblazers who are paving the way for the country’s technological advancement, according to the bi-monthly magazine PeopleAsia.
Ridao, the PCO’s Undersecretary for Digital Media Services, leads the agency in communicating the policies, activities, and programs of the Office of the President (OP), as well as the entire administration.
As part of government’s communications arm, Ridao handles social media inputs and digital outputs, including battling fake news and misinformation, which now become more prevalent with the advent of deep fakes and other AI tools.
Recognizing the advantages brought about by technological advancement, the PCO official said the rise of platforms such as Patreon enables women to “put themselves out there, monetize their presence, and really empower other women in these communities.”
Community building through digital, specifically social media, has also been one of the most progressive advancements brought about by technology, Ridao said.
The Philippines is also a good place for women to work in the digital realm, Ridao said, recognizing the country’s big digital space for women, as well as the tremendous support from the communities as well.
Ridao however said today’s women must honor female pioneers who paved the way for them.
Also recognized by GoDigital were Mishy Co, The Bureau PH CEO, Chaye Cabal-Revilla, mWell CEO and Metro Pacific Investments Corp. CFO, Agnes Gervacio, Connected Women CEO, and Sasa Del Rosario, Department of Budget and Management Undersecretary and Chief Information Officer.
Also on the list include Michelle Alarcon, the president of the Analytics Association of the Philippines, Crystal Gonzalez, the CEO and co-founder of Noneaway, and co-founder, Pick.A.Roo, and Ayhee Campos, the country head of Infosys BPM Philippines, and IBPAP Vice Chairperson. PND
