The government is launching on Sept. 1 a series of public service announcements against illegal drugs. These advertorials were created for free by internationally-acclaimed, multi-awarded director Brillante Mendoza.
This was revealed by Presidential Communications Secretary Martin Andanar during an interview over state-run Radyo ng Bayan on Sunday.
“Ito ulit ay gawa ng ating direktor na si Brillante Mendoza. Napakaganda po ng kanyang ginawa. Dalawang two-minute and 30-seconder na istorya na nagpapakita ng kasamaan ng iligal na droga, at naidudulot nito sa ating mamamayan. Itong two-minute and 30-seconder ay ipapalabas po ito sa ating mga sinehan,“ he said.
According to Sec. Andanar, the commercials shall be shown for free in over 300 SM Cinemas nationwide up to Dec. 30.
“At ang maganda po dito ay hindi tayo siningil ng SM. Libre po ang pagpapalabas nito. Ang pakiusap natin sa kanila ay mula ngayon September 1 hanggang December 30,“ he said.
Secretary Andanar also disclosed that media giant ABS-CBN Corp. through its chairman Gabby Lopez , brother of Environment Secretary Gina Lopez, has pledged to run the ads for free in the broadcasting network.
To date, Mendoza has already created four 30-second ads and two 2.5-minute ads against illegal drugs.
“Ngayon, siguro magtatanong po ang ating mga kababayan. Kasi alam po natin na kapag nagpapagawa ng isang 30-seconder ‘yung mga malalaking ahensya ay umaabot po ang gastos ng halos apat na milyon ang isang 30-seconder. Napakamahal niyan,” Andanar said.
“Pero, ang magandang balita ay ni singkong duling ay hindi po tayo siningil ni direktor Brillante Mendoza sa apat na 30-seconder na kanyang ginawa at ito po ay world-class,“ he explained.
Plans are underway to negotiate the airing of said ads on GMA 7. They will also be shown on government-owned PTV 4, while the audio version will be aired over Radyo ng Bayan, Radio Mindanao Network, and Manila Broadcasting Corp. (LMG/JAG/PND) |